Community Marketing, Dunkin Donuts, CAC, and inspiration from the Republicans
Editor’s Note
Thanks for dropping by this first edition of Bryan’s Marketing Things. If we're all marketers it's because we've developed some affinity with marketing. However, as busy professionals it's sometimes difficult to remember why we love marketing in the first place.
In this publication I'll try to share reads that made me think "Ah, this is why marketing is so cool/interesting/curiosity-igniting/awe-inspiring etc".
These are some of the articles that also help rekindle the flame I have for marketing. They've helped me in a way, and I hope they'll inspire you too. 💛
Bryan
P.S: If you enjoy this issue please share it with your friends. Since this is quite new for me I’m super keen to hear your feedback so please reply to this email if you have any.
Articles
Community ≠ Marketing: Why We Need Go-to-Community, Not Just Go-to-Market
a16z is one of the best VC fund in the world (invested in companies like Airbnb, Slack, Asana, Skype etc) and in the article they defend the thesis that community are an integral part of marketing. 🤝 In the past we used to have Go to Market strategies now we also need Go to Community strategies for the different kind of communities that surround a company. READ on a16z.com - (16 mins read)
Customer Acquisition Cost Math
CAC is a word thrown around quite a lot in any marketing meeting. Get clarity on this KPI (to use another fancy word) by going through simple steps to understand how CAC is computed. READ on alfredlua.com - (4 mins read)
Dunkin Donuts, the next fashion brand.
Dunkin Donuts which started in 1950’s in Massachusetts is often perceived as being a boring food and beverage brand. Not as sexy as its competitor Starbucks it still managed to find a way to reconnect with gen Z through… street fashion. Truly a fascinating story. READ on gq.com - (9 mins read)
What can B2B SaaS learn from the American Republican messaging machine?
I don’t really like the Republicans but this article highlights that political messaging can be bipartisan when applied to a SaaS context. Get some great tips on how to transpose political comms theory to B2B messaging. READ on buildingmomentum.io - (4 mins read)
Tweet of the Week
You might have watched Imagineers on Disney+ recently which gives some great insight on how Disney builds magic as a company. This Twitter thread goes into specifics by digging into what makes kids (and adults) want to spend hours in Disney parks. A fascinating look at engineering for marketing.
Number
89 - That’s the average daily watch time in mins on TikTok worldwide. As far as I know it’s more than any other social network and in some countries it’s even more than the daily TV watch time.